So if a marketing plan isn’t accurately representing the community it’s trying to serve, it could hinder progress on top of wasting a company’s ad dollars. We define technical services as businesses that provide solutions in the form of public relations, law, accounting, and more. This is still a fairly male-dominated industry, but this is changing. Private tech companies are said to earn higher ROI than those led by men. Letting your audience know that a company is women-owned works wonders. Consumers in a study claimed that they’re more likely to buy something even if it’s out of their way in order to support a women-owned brand.
The fragrance-free cream is ideal for dry, sensitive skin, according to the brand. It can be used during the winter as a deep moisturizer or daily as a rich night cream. The cream keeps skin hydrated and plump while reducing the appearance of fine lines and wrinkles, Cocokind said. Additionally, Tsai said Cocokind recently started selling its products through Ulta. She called this “a dream come true” as the team worked for years to expand into the retailer. It’s available in multiple colors and sizes ranging from XS to 3XL.
Metro Nashville evaluates its support for minority, women-owned businesses
Read more about Women-owned business branding here.
The shift in spending reflects a customer base that is nearing or at its tipping point. Inflation, which climbed to 3.7 percent in September, is running at a less-rapid pace than a year ago, but millions of shoppers still face increasingly high prices in grocery stores. So Casey’s began stocking more of its own chips, in a variety of new flavors.
At a Wegmans in Hanover, N.J., the dried pasta aisle was stocked with fettuccine, shells and spaghetti from well-known brands like Barilla and De Cecco. But the vast majority of the pasta on the shelves was Wegmans’ own brand, one line priced at 99 cents a box and another, Amore, that is imported from Italy and $4.99 a box, about $2 more than some of the national brands. “If there’s a category that doesn’t have a big national brand, retailers are looking to be unique and give the shoppers what they’re looking for, like a protein cookie,” Mr. Bouey said. The expansion in private-label goods is also a response to a changing grocery landscape. In August, Aldi agreed to acquire 400 Winn Dixie and Harveys Supermarket stores, giving it a significant presence in the Southeast. Big brands, in response, are already starting to offer small sale prices on certain foods, like salty snacks.
It’s the art of creating an emotional connection with customers that will keep them returning for years. Through thoughtful visual elements, messaging, and clever campaigns, businesses can craft their own unique identity to stand out from competitors while expressing their core values at the same time.